Article marketing can be an effective way to build your company’s online presence. But to maximize its potential, remember to use Back links.

Back links are also known as incoming links, inbound links or IBLs. Think of them as the reverse of hyperlinks: Hyperlinks take users from your site to another. Back links take users from another site back to yours.

Back links are links received by web directories and websites from other directories and websites. Search engines use them to determine a website’s ranking. That is, when you enter a keyword into your favorite search engine, one way the search engine decides which site is at the top of its list is by the number of Back links it has.

Back links build on quality. If your website the hidden wiki is a good one, people will start linking their sites to it. This of course builds traffic to your website and thereby builds your business. The trick is to build Back links to get the ball rolling.

There are good and bad ways to build Back links into your website. The best way is to get quality Back links from websites similar to yours. For example, if you are a financial advisor, ideally you’d like to get a Back links from another financial site. But how do you do that?

The most important factor to remember is that no one will back links to your site if it isn’t any good. Spend the effort to make your efforts really shine.

One obvious way is to find a website that you like in a related field. Ask someone at that site to review your article and consider posting it. If it is quality work, it should be no problem for it to get posted when there is space available. After all, the webmaster there wants quality work on that site too.